pronounced so·sha socia · Latin for companion, ally

socia

Less appetite. Not less you.

Keep the muscle. Skip the misery. The supportive daily companion to your GLP-1 journey — the muscle, the energy, the basics, kept intact.

● socia is

  • A companion to your routine
  • The knowledgeable friend who's been there
  • Premium-natural — fit for the kitchen counter
  • Honest, specific, calm

✕ socia is never

  • A replacement for the medication
  • A clinic, a pharmacy, or a gym bro
  • A hype machine — no all-caps, no fake urgency
  • A weight-loss claim
03 — Color

A disciplined, warm system.

Evergreen carries the brand; cream gives it room to breathe; apricot is rationed like sunlight. Clay is a rare spark. Tap any swatch to copy its hex.

Primary
Signature accent — the glow
Warm spark — use sparingly (<5%)
Neutrals

Proportion — how the palette is balanced

Premium reads as restraint. Most of any surface is cream and paper, anchored by evergreen, lit by a little apricot.

55% · Cream & Paper 30% · Evergreen / Forest 11% · Apricot 4% · Clay

Accessible pairings

  • Ink on Cream / Paper — body text, always passes.
  • Cream on Evergreen / Forest — reversed text, high contrast.
  • Evergreen on Cream — headlines & buttons.

Handle with care

  • Apricot is low-contrast on cream — accents & large display only, never body copy.
  • Stone is for secondary text; keep small print in Ink.
  • Never put apricot text on clay, or clay on evergreen.
04 — Typography

Two voices: warmth, and clarity.

Fraunces is the feeling — a soft, high-contrast serif that’s wellness, never pharmacy. Hanken Grotesk is the information — clean, humanist, calm. Never two display faces in one composition.

FrauncesDisplay · headlines · emotional lines

Keep the muscle.

Aa Bb Cc · 0123456789 · & , . ? !

Light 300Regular 400Medium 500Italic
Hanken GroteskBody · UI · labels · data

You're doing the hard part.

One scoop in water, once a day. Supports muscle maintenance, steady energy, digestion, and hydration while you’re eating less on your GLP-1 journey.

Regular 400Medium 500Semibold 600Bold 700
StyleSpecimenFace / weightSize · spacingUse
DisplayLess youFraunces 30064–96px · −2%Hero moments only
H1Keep the glowFraunces 30044–56px · −2%Section openers
H2Why you lose muscleFraunces 40030–34px · −1%Sub-sections
EmphasisNot less you.Fraunces 400 Italic22–28pxEmotional one-liners
Body LA friend who’s been there.Hanken 40018–20px · 1.6Intros & leads
BodyOne scoop in water, daily.Hanken 40016–17px · 1.65Running text
LabelDaily CompanionHanken 60011–12px · +22%Eyebrows & tags

Do

  • Use Fraunces italic for the feeling lines: “Less appetite. Not less you.”
  • Set long copy in Hanken at a 60–70 character measure.
  • Let headlines breathe — tight tracking, loose margins.

Don’t

  • Never set body copy or UI in Fraunces.
  • No heavy Fraunces weights (600+) at display size — keep it light.
  • Don’t mix two serifs, or add a third typeface.
05 — Layout & space

Air is the luxury.

The single biggest driver of “premium” here is whitespace. One idea per view, generous margins, and text aligned left for editorial trust — centered only for hero moments.

Spacing scale — 4px base

Every gap, pad, and margin is a step on this scale. Nothing in between.

4
8
12
16
24
32
48
64
96

Text placement principles

  • One headline + one short support line per view — resist crowding.
  • Default to left-aligned, ragged right. Center only the wordmark and hero.
  • Keep a full clear-space of air around the wordmark — never crowd it.
  • Anchor compositions to a 12-column feel on an 8px baseline.

Corners & edges

  • Soft, not sharp — radii of 8 / 14 / 22px. Premium-natural, never clinical hard edges.
  • Hairline dividers in warm ink at ~10% — structure you can barely feel.
  • Full-bleed evergreen or forest panels for rhythm and depth between cream sections.
06 — Art direction

Warm, real, morning light.

Real women, 35–55. Natural light. Kitchen counters and bathroom shelves, not clinics. The glass of water, the stick pack in a bag, the quiet ritual. Color graded warm with an apricot glow.

Stick pack on a sunlit kitchen counter, glass of water beside it
Hands mixing one scoop into water — close, calm, unhurried
Apricot “glow” light across skin — energy returning
Woman 40s, real, mid-laugh — feeling like herself again
Texture: linen, ceramic, water, steam, paper
Founder POV / behind-the-brand — honest, lo-fi, human

Always

  • Warm grade, soft daylight, shallow depth.
  • Everyday spaces — counters, gym bags, handbags, desks.
  • Faces over bodies; feelings over physiques.
  • Product looks good enough to leave out on the counter.

Never

  • No pills, syringes, pens, scales, or measuring tapes.
  • No before/after bodies or weight-loss tropes.
  • No clinical white, no pharmacy shelving, no lab coats.
  • No cold blue light or stock-photo gloss.

Tiles above are color/mood direction, not final imagery — they set the grade and subject for shoots and UGC briefs.

07 — UI & components

The building blocks.

For the site, TikTok Shop page, and email — a small, consistent kit. Evergreen for primary action, apricot to draw the eye, soft radii throughout.

Buttons

Primary = Evergreen (one per view). Accent = Apricot, for the single most-wanted action. Ghost = quiet secondary.

Tags, lists & inputs

Daily Companion
  • Supports muscle maintenance
  • Steady energy while eating less
  • Digestive regularity & hydration

The glow dot doubles as the bullet — the brand’s atom, repeating.

Focus ring is evergreen with a soft halo — calm, never alarming.

Radius & elevation tokens

Small
8px · inputs, buttons
Medium
14px · cards
Pill
30px · tags
Lift
soft, warm shadow
08 — Voice

The knowledgeable friend who’s been there.

Warm, plain-spoken, calm. Honest and specific — “keep your muscle,” not “transform your body.” Encouraging, with a little wit.

Sounds like

  • A friend who’s been through it.
  • Specific and honest — never vague hype.
  • Words we love: companion, keep, strong, steady, you, journey.

Never sounds like

  • A clinic — no jargon, no fear-mongering.
  • A gym bro — no “shred,” “torch,” “beast mode.”
  • A hype machine — no all-caps, no fake urgency.

“You’re doing the hard part. We’ve got the rest.”

09 — Compliance · highest-risk area

Read before any copy ships.

Socia is a supplement, not a drug. Every customer-facing line uses structure/function language and frames the product as a companion to, never a substitute for, medical care.

Never

  • Disease, treatment, or cure claims.
  • Weight-loss / drug-style claims.
  • “Alternative to / replaces Ozempic, Wegovy, Mounjaro.”
  • Implying endorsement by or affiliation with any drug or maker.
  • Naming drugs as medical advice.

Always

  • Structure/function: “supports muscle maintenance.”
  • “For people eating less on a weight-management journey.”
  • Companion-to, not substitute-for framing.
  • Carry the disclaimer spirit wherever claims appear.
  • When in doubt, soften the claim.

Safe phrasings

for your GLP-1 journeywhile you’re eating lessalongside your routine supports digestive regularityhelps replenish electrolytesa companion, not a replacement
Disclaimer spirit (carry wherever claims appear): Not evaluated by the FDA / Health Canada. Not intended to diagnose, treat, cure, or prevent any disease. Talk to your healthcare provider. A companion, not a replacement.

Region note: US allows structure/function claims with the disclaimer; in Canada, claims must match the NPN licence. When in doubt, soften.
10 — Applications

The system, alive.

From the counter to the feed — every touchpoint carries the wordmark, the glow, and the calm warmth.

socia
Daily
Companion
Single-serve stick pack · trial & travel
socia
Daily Companion
30-serving canister · subscribers
4 months in · what no one warned me
Less appetite.
Not less you.
socia
TikTok / Reels frame · journey hook
Email header · welcome flow
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